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Google Shopping Express & Amazon Fresh Go Head to Head

Google and Amazon are battling a high stakes game with their home delivery services. Both companies have recently announced plans to expand their geographical reach.

Google Shopping ExpressGoogle’s Shopping Express was launched less than a year ago in the Silicon Valley and San Francisco. The shopping service delivers retail products straight to homes on the same day they’re ordered online. Google’s Shopping Express is seen as a strategic move to invade Amazon Fresh territory.

Home delivery services are approached differently by Google and Amazon. Google isn’t building Amazon-style warehouses to fill with its own inventory. Instead, orders will be filled by chain stores such as Target, Walgreens, Staples, and Whole Foods.  Amazon uses its existing network of fulfillment centers to deliver products quickly. Google picks up products from retail stores.

Amazon FreshGoogle Shopping Express is operating in the Silicon Valley & San Francisco, and areas of New York, Los Angeles and San Francisco. Amazon Fresh is offering same-day shipping in 12 cities after adding Dallas and San Francisco to its service by the end of the week. By the end of 2014, Amazon plans to expand Amazon Fresh to as many as 40 major urban areas.

More details on Google Shopping Express and Amazon Fresh can be found here: With New Overnight Delivery, Google Confirms It Wants to Be Amazon, Amazon’s Grocery Delivery: A Trojan Horse To Get In Your Door





About Gary Reiner

thinking, reading, and writing about whatever's going on in the world...


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